The structure was designed for the Phillip Morris campaign and promotion of its brand Chesterfield, BUILDAIR made it possible. Visual impact and great atmosphere of the event left a good taste among the attendees.
An area of 350m2, the structure was designed to be used during several nights along 6 months. The biggest challenge was to design and execute the tent similar to the classical Cadillac from 1956 used by the company as a corporate image.